Built by people who make supplements
Not a generalist agency guessing at your market. We live in it every day — so nothing gets lost between 'brand' and 'product'.
Supplement websites · built by your manufacturer
Your brand, from formula to storefront.
High-converting Shopify sites for supplement start-ups — built in four weeks, cleared by our own regulatory team, and wired into the factory that makes your products.
- 4 weeks to live
- Shopify included
- Compliance-cleared
Browse the moodboards — live design directions you can walk around →
About us
We're website developers for supplement brands — based in Ashford, Kent, and part of the Supplement Factory group, building brands end to end from formula to factory to storefront. Five services, one roof, and a team that actually makes the products behind your label. Let's build something people remember.
Contact usServices
Websites
High-converting, mobile-first Shopify sites built in four weeks — designed to turn first-time visitors into customers.
Learn more →Shopify commerce
Full storefronts wired for supplements — products, checkout, subscriptions — ready to sell from day one.
Learn more →Compliance
Our in-house regulatory team clears your claims and labelling, so you market boldly and legally.
Learn more →AI-visibility
Astro-built, structured and fast — engineered to be found by search engines and AI assistants alike.
Learn more →Growth
PR, new SKUs and better manufacturing terms as your brand scales. We grow with you.
Learn more →Why us
Compliance baked in, not bolted on
Our regulatory team makes sure your site says only what it's legally allowed to — before a regulator, the ASA or trading standards ever look. That protects your brand from day one.
One partner, not five
Formulate → manufacture → clear → launch → grow. You stop stitching together freelancers and agencies who never talk to each other.
We win when you win
Our pricing rewards you as your range grows. We're built to scale with your brand, not to bill you and vanish.
Built to convert
Fast on a phone
Edge-hosted and lean. Speed holds attention and lifts rankings; slow sites lose the sale before it starts.
One clear job per page
Every page drives a single action. No clutter, no competing buttons.
Frictionless checkout
Shopify built in as standard — trusted payment, fewer steps, less abandoned cart.
Trust signals that matter
Ingredient transparency, manufacturing credibility, reviews and guarantees — the things that make buyers commit.
Confident, compliant copy
Because our team clears your claims, you can market boldly and legally — with no risk of a forced takedown.
Found by search & AI
Clean, structured, semantic pages that Google and AI assistants can read — engineered for discovery from day one.
Packages
Core website
£10,000
Fixed. Shopify included. No scope-creep billing.
- Custom, mobile-first design built to convert
- Full Shopify e-commerce — products, checkout, payments
- Core pages, integrations and launch in ~4 weeks
- You supply brand assets — or add design
AI-Visibility (Astro)
+£2,500
Built on Astro for clean, structured output that search engines and AI assistants can read and cite. Engineered for maximum discoverability — an honest edge, not a guaranteed ranking.
Regulatory & Compliance
+£2,500
Our in-house team clears your on-site claims and labelling wording. Insurance against a costly takedown — and a licence to market with confidence.
Care Plan
£59/mo
Hosting, monitoring, security and small ongoing changes. Keeps the site fast, current and improving.
Design add-on
from £600
No logo yet? We create your core brand visuals so a missing asset never delays your launch.
Try the project estimator
A premium website within your budget.
How many pages will you need? 8
The core build includes up to 8 pages — home, Shopify store, products, about, contact and more.
130
Add-ons
How fast do you need this?
*From the date all assets are available to Formula Works.
Estimated cost
Live estimate from our published pricing — Shopify e-commerce always included. The exact figure is fixed in your scoping call, and never creeps afterwards.
A typical agency quote starts around
£15,000
+ months of timeline, scope-creep billing and no claims cover
A typical freelancer quote starts around
£5,000
+ the back-and-forth, and compliance is your problem
With Formula Works
£10,000
Fixed price · Shopify included · live in ~4 weeks
Estimates are indicative; your fixed quote is agreed at scoping. Care Plan (£59/month) optional. Timelines run from the date all assets are available to Formula Works.
One roof
Formulate
Turn your idea into a real, made-to-order product.
Manufacture
Made at Supplement Factory in Ashford, Kent.
Clear
Regulatory team signs off claims and labelling.
Launch
Your compliance-cleared Shopify site goes live.
Grow
PR, new SKUs and better terms as you scale.
Grow with us
Launch
Get to market
Your first website
- Core build, live in 4 weeks
- Shopify e-commerce included
- Compliance-cleared claims
Growth
Build a range
2nd SKU / first repeat order
- Better manufacturing rate band
- Priority formulation slot
- Discounted extra pages & stores
- A free Care Plan quarter
Scale
Lead your category
Sustained volume / multi-SKU
- Best manufacturing rate band
- Priority production scheduling
- Formulation credits
- Reduced-rate site expansions
- PR package discount
Projects
TCM-inspired pet supplements — Shopify storefront serving the UK, Europe and Asia.
- Full Shopify storefront with subscription checkout
- Serving the UK, Europe and Asia
- Compliance-cleared product claims
- Mobile-first, conversion-focused design
Gummy vitamins and daily wellness shots — concentrated nutrition from a GMP-certified factory.
- Shopify storefront for gummies & wellness shots
- Product-range architecture built to scale
- Compliance-cleared product claims
- Fast, structured pages engineered for discovery
Fertility companion blending cycle awareness, nutrition and supplement support — we built the storefront and the native iOS & Android apps behind it.
- Native iOS & Android apps — designed, built and shipped to both stores
- Free-to-download app with Premium subscription built in
- Cycle-aware nutrition and supplement guidance engine
- Shopify storefront and landing site in one
- Privacy-first: encrypted data, deletable any time
“We weren't paying an agency to learn our category on our time — that saved us years of trial and error and a lot of cash.”
Questions
One that understands the product, the regulations and e-commerce — not just design. Supplement sites live or die on compliant claims, ingredient transparency and a checkout built for repeat purchase. We're built inside a UK supplement manufacturer: your site goes live in four weeks, every claim is cleared by our in-house regulatory team, and the factory making your products is the same company building your storefront.
It includes full Shopify e-commerce, goes live in four weeks, and is cleared by our in-house regulatory team. Compare that to an agency build that's often slower, bills for scope creep, doesn't understand supplement compliance, and isn't your manufacturer.
A normal agency builds a nice site and disappears. They don't know supplement regulations, they're not your manufacturer, and they can't take you from formula to shelf. We're the whole chain — and we make sure your site says only what it's legally allowed to say.
No one honestly can — anyone who guarantees it is selling you something. What we can do is build your site to be maximally discoverable: fast, clean, structured and readable by both search engines and AI assistants. We engineer the best possible chance; we don't sell false promises.
Supplements are among the most tightly regulated things you can advertise. The wrong health claim can trigger action and force you to pull copy — or worse. Our regulatory team clears your wording before that happens. It's inexpensive insurance against an expensive, brand-damaging problem.
That's the Care Plan — £59/month keeps the site hosted, secure, current and improving, with small changes included. Sites that never get touched after launch quietly stop converting.
Not a problem — our design add-on creates your logo and core visuals so a missing asset never holds up your launch.
You own your website. The Care Plan is optional and monthly. What keeps clients with us isn't a lock — it's that doing formulation, manufacturing, compliance and PR in one place is genuinely easier and cheaper than piecing it together.
Absolutely — the core website stands on its own. Most founders find that once they see we can also formulate, manufacture and clear their products, doing it together just makes sense. No pressure — the door's always open.