amerivita.co.uk · case study
Ameri-Vita
Gummy vitamins and daily wellness shots for the Wellness A-List.
The brand
Ameri-Vita is a UK supplement brand built around concentrated nutrition that's actually pleasant to take — gummy vitamins and liquid sachet drinks, from multivitamins and lutein eye-health gummies to iron and milk-thistle liver support. The tone is confident, glossy and celebrity-adjacent: welcome to the Wellness A-List.
The brief
Convert a personality-led brand into a storefront that sells: clear product architecture across gummies and liquids, bundle economics that raise order value, and content that keeps the A-List voice while every claim stays inside what UK regulation allows.
What we built
- Shopify storefront with free-UK-delivery merchandising and a conversion-first bestsellers row
- Curated bundles — Daily Glow Pack, After-Party Reset, Burnout Buffer — packaging routines, not just products
- Collections split by format (gummies / liquids) and by goal (energy, immunity, women's health, daily wellness)
- Product pages with compliance-cleared nutrition claims and clean benefit copy
- Wellness blog carrying the celebrity-angle editorial that gives the brand its voice
ShopifyBundle merchandisingCompliance-cleared claimsEditorial blog
Inside the build
More work
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