genesyx.co.uk · case study

Genesyx

A fertility companion — storefront and native apps, built end to end.

The brand

Genesyx is a premium, gently-guided fertility companion: cycle awareness, daily tracking, pH readings and cycle-aware nutrition and supplement guidance, wrapped in one calm, private space. It spans a website, a physical supplement line and — unusually for a launch this size — native apps on both stores.

The brief

Build the whole product, not just a site: a storefront that explains a sensitive product with warmth, native iOS and Android apps delivering the daily experience, a free tier that converts to Premium, and a privacy-first architecture users can genuinely trust.

What we built

Native iOS & Android apps — designed, built and shipped to the App Store and Google Play
Personalised onboarding quiz that tailors the whole experience to each cycle and goal
Daily tracking of mood, energy, symptoms and urine pH, surfaced as calm, judgement-free insights
Cycle-aware nutrition and supplement guidance matched to each phase
Shopify storefront and landing site in one, with a free-to-Premium subscription model
Privacy-first: encrypted data the user can delete at any time

Native iOS & AndroidShopifySubscription modelPrivacy-first architecture