litpet.co · case study
LitPet
TCM-inspired pet supplements, from Hong Kong to the world.
The brand
LitPet makes Traditional Chinese Medicine-inspired supplements for cats and dogs — practitioner-grade formulas under the motto "Healthy Nutrition, Lifelong Companion." The brand sells direct across Hong Kong, the UK, Europe and Asia, and through a network of retail stockists.
The brief
Carry a growing product range across several markets in one storefront: navigation organised the way owners actually shop (by pet-health need, not by SKU), room for editorial content, and a proper home for the retail stockists that anchor the brand in Hong Kong and Macau.
What we built
- Full Shopify storefront with subscription-ready checkout and multi-market currency support
- Product architecture organised by pet-health need — dental, joints, digestion, calm — so browsing matches intent
- A stockists directory for Hong Kong and Macau retailers, keeping the brand credible offline as well as on
- Editorial blog carrying the brand story and press features
- Compliance-cleared product claims across every product page
ShopifyMulti-market e-commerceCompliance-cleared claimsEditorial blog
Inside the build
More work
- Ameri-Vitaamerivita.co.uk
- Genesyxgenesyx.co.uk
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