About us
The web studio inside the factory.
Formula Works is a trading style of Supplement Factory Ltd — the web studio of a UK supplement manufacturing group based at Orbital Park, Ashford, Kent. We build websites and apps for supplement brands, backed by the people who formulate, manufacture and clear the products behind them.
Why that matters
Most agencies design supplement sites from the outside. Our designers sit in the same group as formulation scientists, a regulatory team and an NSF cGMP-certified, AA-grade BRC-accredited factory that manufactures capsules, gummies, powders, softgels and liquids for brands worldwide. When your site claims something, the people who make the product have checked it. When your brand grows, the factory grows with you.
The people
Lee Smith
Group CEO & lead, Formula Works
Lee leads Formula Works and the wider Supplement Factory group. He directs every build — from information architecture and conversion design through to the AI-visibility engineering this site itself runs on.
Greg Burnard
Group Technical Director
Greg oversees the technical operation of the group, connecting what a brand promises online to what the factory actually makes.
Sean Penrose
Head of Quality & Technical
Sean leads quality and technical review — the discipline behind the compliance pass every Formula Works site receives before launch.
Gabriel Isaic MSc ILM
Formulation Scientist
Formulates the products behind client brands, and sense-checks that on-site claims match what is actually in the bottle.
Dr Lucy Hilyear PhD
Formulation Scientist
Brings doctoral-level nutrition science to formulation and to the evidence behind every claim a client site makes.
Dr Savitha V Jammanakatti PhD
Formulation Scientist
Specialist formulation scientist supporting product development across the group's client brands.
Certifications & credentials
- NSF Certified Good Manufacturing Practice (cGMP) manufacturing
- AA-grade BRC accreditation
- In-house regulatory and technical review on every build
- Formulation team including PhD- and MSc-qualified scientists
- Over 2,000 ingredients available for custom formulation
The group
Formula Works sits alongsideSupplement Factory(manufacturing),SF Media & PR,SF News,Test My SupplementandYeast Protein — one group covering formulation, manufacture, testing, PR and the web.