Moodboards

Point at the one that feels like your brand.

These are live, working design directions — not templates, and not what you'll get handed with your logo dropped in. Every Formula Works build is custom at our published pricing. A moodboard just gives the first design conversation a running start: open one, walk around it, and tell us "like this".

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Botanical

Botanical calm — oversized type, natural texture, a product that floats.

Full-bleed photographic background with word-by-word headline reveal
Editorial panel strip: personalisation, rotating claims, batch-testing trust
Claims on the demo are genuine GB-register wording — the compliance discipline, on display

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Boutique

Cream-and-black beauty retail — lowercase editorial type, motion everywhere.

Split hero: full-bleed photography beside an auto-playing video reel
Horizontal product carousel with tabs, staggered reveals and a scroll progress bar
Three full-height video categories with vertical type

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Minimal

Near-white calm — pill-shaped everything, pastel gradient accents, real-life photography.

Sticky nav, dual auto-scrolling product marquees and a rounded design system
Range grid, routine builder, tall product carousel, FAQ and guide cards
Copy transposed to UK food-supplement rules — including the statutory footer wording

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Playful

Mint-and-marmalade pet nutrition — serif display type, bouncy reveals, a full-bleed pet trio.

Single full-viewport hero with word-pop headline animation
Floating product and video cards, avatar stack and overlay CTAs
Pet-supplement copy with the source layout's invented stats stripped out

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Atelier

Luxury editorial — a scroll-driven orbit of the collection over silk.

Six bottles ride an expanding ellipse, each stepping into focus as you scroll
Clip-path reveal over video, serif/sans lockup, cream-and-gold palette
Claims use authorised GB-register wording; no invented membership numbers

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How moodboards work

Custom design starts with a blank page, and a blank page is where projects stall. A moodboard replaces the abstract conversation — "modern but warm, premium but approachable" — with something you can stand in front of. You pick a direction, we take what's right about it for your brand, and the build itself is designed from scratch around your products, your customers and your claims. Same published pricing, faster first week, no template anywhere.

Point at the one that feels like your brand.

Botanical

Boutique

Minimal

Playful

Atelier

How moodboards work

Let's build your brand.

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