Insights
Straight answers for supplement founders.
Claims wording, costs, product pages, compliance and AI visibility — written by the team that formulates, manufactures and builds for supplement brands every day.
Can I say my supplement "boosts immunity"? A founder's guide to UK claims wording
Why "boosts immunity" usually isn't allowed on UK supplement websites, what the authorised register lets you say instead, and how to keep claims that still sell.
How much does a supplement website cost in the UK?
What a supplement e-commerce website really costs in the UK, what drives the price up, what you should get for your money — and our own fixed £10,000 pricing, published.
How to launch a supplement brand online in the UK
A practical UK launch sequence for supplement founders: formulation, manufacturing, claims clearance, storefront, and the retention engine — in the order that avoids expensive rework.
What every supplement product page needs
The anatomy of a supplement product page that converts and complies: authorised claims, dosage transparency, trust signals, subscription offers and the details most brands miss.
The most common compliance mistakes on supplement websites
The compliance failures we find most often on UK supplement websites — from medicinal claims and testimonial traps to copied US wording — and how to fix each one before a regulator finds it.
How AI assistants decide which supplement brands to recommend
What makes ChatGPT, Perplexity and Google AI cite one supplement brand over another: readable content, entity clarity, corroboration and crawler access — explained without hype.
Shopify or WooCommerce for a UK supplement brand?
An honest comparison for UK supplement brands: where Shopify wins, where WooCommerce genuinely wins, the running costs people forget, and why subscriptions usually decide it.
Why isn't my supplement website converting?
A diagnostic order of operations for supplement brands: traffic intent, speed, the three-second trust test, product pages, vague claims, mobile reality and checkout friction.
Do you still need a designer in 2026?
An honest answer for supplement brands: what AI design tools genuinely do well now, where they stop being enough, when you do not need a designer — and when you really do.